What is Live-Commerce?

Live-Commerce is the perfect combination of livestreaming and e-commerce. Recently emerging in Vietnam, Live-Commerce has become a booming trend, offering a unique online shopping experience for customers. Shoppers can interact directly with sellers during livestream sales events, view products in real-time, and make immediate purchase decisions. This format not only offers convenience but also helps reduce the risk of purchasing products that do not meet expectations.

Why is Live-Commerce So Attractive?

Live-Commerce is not just a trend; it’s a significant opportunity for businesses to grow, thanks to the following factors:

1. Unique Shopping Experience and Direct Interaction

Customers don’t just shop; they can interact directly with the seller, ask questions, request detailed product information, and receive immediate feedback. This builds trust and makes the shopping experience more engaging than ever.

2. Time and Cost Savings

With Live-Commerce, consumers can shop from home without needing to visit a traditional store. This not only saves time but also helps businesses reduce operational costs.

3. Increased Trust and Reduced Risk

By seeing the actual product during livestreams, customers can minimize the risk of quality concerns, building trust in the brand. Direct interaction with the seller also reassures customers, making them feel more confident in their purchase decisions.

4. Entertainment and Attractive Promotions

Each livestream session often includes mini-games and special promotions, attracting viewers and creating lasting connections between the brand and customers.

Golden Opportunities for Businesses to Thrive with Live-Commerce

Live-Commerce is not just a trend but a great opportunity for businesses, especially small and medium-sized enterprises (SMEs) and large brands.

1. Small and Medium-Sized Enterprises (SMEs)

With limited budgets, SMEs can reach potential customers through livestream sales without needing significant investment in traditional advertising. This presents an opportunity for rapid growth while saving on costs.

2. Brands

Live-Commerce helps brands maintain sustainable relationships with current customers while strengthening brand presence and boosting sales through live streaming events.

3. Influencer Marketing

Brands can leverage influencers’ reach to promote products during livestreams, enhancing credibility and driving revenue. Influencer marketing in Live-Commerce is a key strategy for rapid growth.

Big Names Already In The Live-Commerce Game

Well-known brands such as Rohto, Toshiba, Kinh Đô, LG, Chanel, and Thái Công are already using Live-Commerce to reach customers and drive sales. These brands have achieved tremendous success, demonstrating the effectiveness of livestream sales in revenue growth.

BUZZLE STUDIO – Your Trusted Partner In Conquering Live-Commerce

With a team of experts experienced in creative video production, social content creation, and innovative livestreaming, BUZZLE STUDIO is committed to helping you build an effective strategy:

• Developing an optimized strategy: From ideating content, choosing the right livestream platform, to implementation and result measurement.
• Creating engaging and creative content: We ensure that each livestream session is not only engaging but also retains viewers, creating a memorable shopping experience.
• Effective community management: Engaging with customers, addressing inquiries, and building long-term relationships.

Don’t Miss The Opportunity To Excel In The Live-Commerce Era

Live-Commerce is an opportunity that every business looking to increase revenue and build long-term customer relationships should not miss. Let BUZZLE Studio accompany you on your journey to conquer the market.

Contact BUZZLE now for free consultation and start building a successful Live-Commerce strategy!

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