HOÀNG QUÂN

Challenge:

During the Tết holiday season, Hoàng Quân wanted to increase awareness and sales for their premium Japanese domestic products through a livestream shopping event. The brand needed to create an experience that not only highlighted the exceptional quality of their products but also captured the lively and festive spirit of Tết. It was essential to design the livestream in a way that encouraged spontaneous purchases, while allowing viewers to engage with the brand and easily navigate the product offerings.

Solution:

BUZZLE designed a vibrant and festive livestream event that captured the essence of Tết while highlighting the premium nature of Hoàng Quân’s domestic Japanese products. The livestream featured live demonstrations, interactive sessions, and special Tết promotions, with hosts guiding viewers through the product features and their relevance to Tết celebrations. To further drive sales, limited-time offers and fast purchasing links were integrated into the livestream, making it easy for viewers to buy on the spot.