Challenge:
To deepen the understanding of agarwood’s spiritual value, we needed a creative way to convey its cultural significance beyond its physical attributes. The challenge was to present agarwood in a way that resonates with people on a more emotional and philosophical level, connecting it to daily rituals like tea drinking. How can we illustrate the spiritual depth of agarwood and its connection to mindfulness through a medium that engages listeners deeply?
Solution:
To explore the connection between tea and agarwood, BUZZLE created a podcast featuring guest speaker, poet Nhược Lạc. In this intimate and thought-provoking discussion, Nhược Lạc shared insights into the spiritual parallels between the calming experience of drinking tea and the serene atmosphere created by agarwood. The podcast not only highlighted the cultural richness of agarwood but also helped listeners appreciate its deeper, emotional value. By combining poetry with thoughtful conversation, the podcast gave listeners a new perspective on how agarwood can enhance mindfulness and spiritual well-being, while subtly promoting its place in Vietnamese culture.