STARBIRD

Challenge:

As Starbird Yến Sào aimed to expand its reach and engage with a broader customer base, the challenge was to create a live streaming event that not only showcased the unique benefits of their products but also built trust and excitement around the brand. The goal was to connect with the audience in a personal, relatable way, while also educating them on the premium quality and health benefits of Starbird’s bird’s nest products.

Mục tiêu là kết nối với khán giả theo cách cá nhân, dễ hiểu, đồng thời giáo dục họ về chất lượng cao cấp và lợi ích sức khỏe của các sản phẩm tổ yến của Starbird.

Solution:

BUZZLE crafted a seamless livestream experience that blended informative content with real-time engagement, allowing viewers to interact directly with the brand and gain insight into the benefits of Starbird’s products. After the livestream, BUZZLE produced a post-live video that captured the best moments and key highlights, which was then shared across social media platforms. This extended content successfully kept the audience engaged, driving brand awareness and boosting customer interest.