DAI-ICHI LIFE VIỆT NAM – WHOLEHEARTED CARE, WHOLEHEARTED LOVE

Challenge:

In a world that’s often fast-paced and filled with uncertainty, health is a treasure that should never be taken for granted. How can a brand communicate the importance of health and family in a way that resonates deeply with viewers? The challenge lies in creating a heartfelt story that not only highlights the value of health but also emphasizes the role of family in nurturing and protecting it.

Solution:

The video tells the story of little Nhím and her journey to discovering the precious value of health through moments of love and care with her family. The story begins when Nhím’s mother is hospitalized, leaving her father, Ba Sơn, to try his best to maintain their daily routine at home with Nhím, albeit with some occasional awkwardness. To convey the warm, adorable, and heartfelt emotions without being overly sentimental yet still touching the audience’s hearts, BUZZLE recreated these feelings and desires through the most authentic visuals. The message of family connection and the importance of health protection through Dai-ichi Life insurance is delivered clearly and meaningfully.