LALAMOVE – Ghost month, Unbelievable offers

Challenge:

The “Ghost Month” is a time filled with superstitions and heightened concerns for businesses. They face countless worries, from fears of delayed deliveries and unsatisfied customers to the challenges of reaching distant areas. For many businesses, ensuring that products reach customers safely and on time during this period becomes a significant challenge. Lalamove saw this as an opportunity to establish its role as a reliable partner, helping sellers overcome logistical difficulties, especially during high-stress situations.

Lalamove coi đây là cơ hội để khẳng định vai trò là đối tác đáng tin cậy, giúp người bán vượt qua khó khăn về hậu cần, đặc biệt là trong những tình huống căng thẳng cao độ.

Solution:

Inspired by Lalamove’s logo, BUZZLE created a unique visual – the Lalamove bird representing speed and reliability, appearing as a savior in critical moments. This short yet captivating video merges two contrasting styles: mystical and energetic, grabbing the viewer’s attention and portraying the brand’s youthful and vibrant identity. To add even more appeal, the video includes a resonant voiceover paired with the catchy jingle, “Lalamove! Ship it all, ship it all!” Through the engaging image of the bird and the lively sound, Lalamove is depicted as a quick and dependable delivery solution, alleviating business worries during Ghost Month and leaving a lasting impression on viewers.