LALAMOVE – YEAR-END SUPER SALE

Challenge:

As Tet approaches, orders skyrocket, and so do delivery fees. The challenge is to manage the rising costs and the increased demand while ensuring timely and efficient deliveries across the entire country. Lalamove steps in with an incredible year-end sale, offering affordable delivery services nationwide, but how do we effectively communicate this solution in a way that resonates with customers during this busy season?

Solution:

BUZZLE creatively tackled this challenge by combining lively music with humorous, relatable visuals in a video that perfectly captures the spirit of the season and the brand’s message. The video highlights the excitement of Tet, with rising orders and delivery costs, but also emphasizes how Lalamove’s super sale offers the perfect solution. The fun and engaging content conveys that, despite the hectic season, Lalamove is here to make deliveries smooth and affordable, ensuring everyone can get their goods delivered on time—no matter where they are in the country. The video stays true to the upbeat, approachable tone of the brand while delivering a clear and effective message.