OMG 3Q – The spirit hero descends

Challenge:

In the dynamic and competitive mobile gaming market, attracting and retaining players requires creative content and engaging gameplay. OMG 3Q, with its diverse and captivating Three Kingdoms universe, needed a campaign to both rekindle nostalgia for long-time players and introduce fresh excitement through the new “Bàn Kim” feature. The goal was to ensure players not only participated but also felt a deep connection with the game, reliving the memorable experiences from when they first began playing.

Solution:

BUZZLE crafted a nostalgic story in a promotional video for OMG 3Q. Using advanced CGI, the video takes the audience along with the main character from a tiring daily routine into a colorful, youthful dream where he relives his days of playing the game with friends. In the dream, legendary characters such as Guo Jia, Jiang Wei, Wen Yang, and Nan Hua come to life, evoking memories of thrilling battles and excitement. The dream ends with the main character waking up, smiling wistfully, with an invitation to join the new version waiting on his table. The video not only stirs beautiful memories but also motivates players to return to OMG 3Q, continuing a captivating journey of conquest.