TÂY DU BÉO – DISCIPLES EVERYWHERE, ABUNDANT BENEFITS

Challenge:

In the mobile gaming market, where competition is fierce and there are many choices, attracting new players while retaining long-term engagement is a significant challenge. Specifically, for idle strategy card games, it’s important to create an experience that’s both exciting and accessible for both new and experienced players. Tây Du Béo VNG needed to find a way to capture the fun of the familiar Journey to the West story, while also keeping the gameplay fresh, simple, yet still challenging.

Solution:

Using beloved characters like Tang Sanzang and his disciples, the video tells an engaging story of Tiểu Béo and his companions as they embark on their epic journey. The video highlights the game’s “AFK” gameplay, which is both easy to pick up and strategically deep, where players can level up characters, boost combat power, and collect resources while defeating “monsters” in real life. The dynamic visuals and playful design emphasize both the fun of the game and its accessible nature. This clever combination not only evokes the charm of Journey to the West but also draws attention to the game’s engaging, idle mechanics, inviting players to join the colorful adventure.