THIÊN LONG BÁT BỘ 2 – TET COMPETITION, BROTHERHOOD IN THE MAKING

Challenge:

The real challenge for the “Thi Kiếm Thiên Hạ” Tournament during Tet Giáp Thìn 2024 in Thiên Long Bát Bộ 2 by VNG isn’t just about creating a fun and competitive gaming experience—it’s about connecting players across the entire country. In a time when many are feeling the stress of year-end preparations and the rush to get ready for the new year, how do you bring people together virtually, in a way that not only entertains but also helps them release the tensions of daily life? How can you provide a platform where players, regardless of location, can come together, bond, and enjoy themselves in a positive, welcoming environment?

Solution:

This challenge was met by focusing on the power of the game itself to create shared experiences and connections. The tournament was designed not only to highlight skill but also to foster camaraderie and joy among participants from all over Vietnam. Through the game’s engaging mechanics, players could compete, relax, and forge new friendships despite the physical distance between them. The promotional video encapsulated this spirit by combining humor and lightheartedness to show how moments of friendly competition can help bridge gaps and bring people closer, even in stressful times. BUZZLE Studio’s creative approach delivered the message that these moments of play are an opportunity to connect and relieve stress, providing a much-needed escape during the busy holiday season.